Golden Gate Bridge and the San Francisco Bay Area skyline at sunrise
Back to Hyra
About us

Built in
Palo Alto.
For shops everywhere.

Hyra is a small team obsessed with one thing — making sure the local shop never misses a call, with an AI voice agent that answers, books, and follows up, without the shop having to change a thing.

Our story

We bootstrapped Hyra in 2025 because local shops were losing real money to missed calls.

Every missed call is a booking that never happened, an order that went to the shop down the street, a regular who gave up and tried someone else. The big call-center tools cost more per month than an independent shop makes in a slow weekend, and the cheap ones sound like robots no one wants to talk to.

So we started with the simplest possible thing — an AI voice agent that answers your line, books appointments, takes orders, and writes everything into a CRM you can run from the same iPad you use to take payment. No new hardware. No call center. No script to memorise. We shipped the first version on nights and weekends and watched a local shop let it answer real customers the morning after.

We're still small, and we like it that way. The founder writes code with Claude every day; every line of Hyra has been read by a human and a frontier model before it ever touches your shop. Customer support comes from the same inbox. Bugs get fixed the day they're reported.

Still self-funded. Still building from a small office in Palo Alto.

Meet Maricar, co-founder

What we built it on

Boring, modern, and built to last.

No proprietary lock-in, no “serverless on serverless” meme stack. Each piece earns its place by doing one thing uncomplicated.

  • Next.js 16

    App Router + React Server Components on the front end.

  • React 19

    Concurrent rendering, Actions, and Suspense everywhere.

  • Supabase

    Postgres, Realtime, and row-level security on every table.

  • Twilio

    A2P 10DLC SMS — verified short-code-grade deliverability.

  • Resend

    Transactional email + inbound parse for the shared inbox.

  • Stripe

    Subscriptions and billing for the Hyra merchant plan.

  • Vercel

    Edge hosting with preview deploys on every pull request.

  • Realtime voice AI

    Low-latency speech that answers, books, and follows up by phone.

  • Anthropic Claude

    AI pair-programmer co-writing every line of the codebase.

Investors

Want to invest?

We're raising a small round to grow the team and the merchant base. If you back early-stage consumer-SaaS plays for local businesses, we'd love to talk.

Share your interest below. We'll get back to you to discuss the round, the traction so far, and how it all fits with what you're looking for.

Prefer email? Reach the founder direct at hi@hyralabs.com.

We'll reply from a real human inbox — no auto-responder, no investor list.